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ChatGPT for Business: Advanced Prompting, Research and Workflows

Move beyond basic prompting with practical ChatGPT training for business. Develop stronger research, analysis and reusable workflows through live demonstrations and guided activities.

Overview

Already using ChatGPT, but still starting from scratch with every task? Turn occasional useful answers into a more consistent way of researching, analysing information and getting work done.

This practical ChatGPT training for business helps managers and professionals move beyond basic prompting. Learn to produce clearer management briefings, evaluate research evidence and organise reference material in a reusable ChatGPT Project.

Through live demonstrations, guided activities and discussion, you will design and test a repeatable workflow for your role, with quality checks and human review built in. Explore where automation could help, while retaining responsibility for decisions and outputs.

For the best learning experience, delegates should have access to an organisation-approved ChatGPT account. Available features may vary by account and workspace settings.

Learning Outcomes

By the end of this course, you will be able to:

  • Design and refine structured prompts to improve the relevance and consistency of ChatGPT responses.
  • Summarise and compare documents and data to produce a checked management briefing.
  • Evaluate research sources, assumptions and evidence before making a recommendation.
  • Organise reference material and tailored instructions within a reusable ChatGPT Project, where account access allows.
  • Design and test a repeatable workflow for a recurring workplace task.
  • Identify appropriate opportunities for scheduled tasks and automation, subject to feature availability.
  • Apply quality checks, protect sensitive information and embed human review in AI-supported work.

What You Will Leave With

  • A reusable structured prompt template.
  • A checked management briefing and research recommendation.
  • A ChatGPT Project with reference material and tailored instructions.
  • A tested workflow with human review points and potential automation opportunities.
  • A quality assurance checklist and implementation plan.

Practical outputs depend on the features available through your account and workspace settings. Activities combine demonstrations and guided practice.

Agenda

09:30
Registration and MyPD Welcome
  • Introduction of trainer and participants.
  • Overview of course objectives and learning outcomes.
  • Moving from individual prompts to structured business value.
09:50
Designing High-Quality Prompts
  • Understanding what makes a prompt clear and effective.
  • Refining prompts to improve the relevance and consistency of responses.
  • Using ChatGPT as a thinking partner and critical reviewer.
  • Practical activity: improving a business prompt and comparing the results.
10:50
Break
11:05
Analysing Documents and Data
  • Summarising, comparing and extracting information from documents.
  • Generating management briefings and visual summaries.
  • Checking calculations, assumptions and source material.
  • Practical exercise: turning a document and dataset into a management briefing.
12:05
Research and Evidence for Decision-Making
  • Using ChatGPT to explore business questions and compare options.
  • Making effective use of Projects and Deep Research, subject to account access.
  • Turning research findings into a clear recommendation.
  • Practical exercise: researching a business question and reviewing the evidence.
12:45
Lunch
13:30
Building a Reusable ChatGPT Project
  • What ChatGPT Projects are and when to use them.
  • Defining the purpose, audience and boundaries for a Project.
  • Creating consistent outputs across related business tasks.
  • Practical exercise: setting up and testing a Project, subject to feature access.
14:20
Repeatable Workflows and Task Automation
  • Moving from one-off prompts to repeatable workflows.
  • Exploring scheduled tasks for reporting, research and updates, subject to feature access.
  • Identifying appropriate automation opportunities.
  • Practical exercise: designing a workflow for a recurring workplace task.
15:10
Break
15:25
Governance, Quality and Responsible AI
  • Managing sensitive information and access to data.
  • Recognising inaccurate outputs, unsupported claims and bias.
  • Embedding human oversight and quality review processes.
  • Practical exercise: reviewing and improving an AI-generated briefing.
16:05
Wrap-Up and Next Steps
  • Identifying practical opportunities for implementation.
  • Creating a personal action plan.
  • Further learning resources and final questions.
16:30
Close

Course Instructor

Tanya Arturi

Digital business specialist, AI trainer and executive coach

Tanya Arturi, MSc (Distinction)

Tanya Arturi is a digital business specialist, AI trainer and executive coach who helps managers and professionals turn AI’s potential into practical workplace results. She has delivered generative AI training since April 2023 and holds an MIT certificate in Applied Agentic AI.

With more than 30 years’ experience in marketing and business, Tanya combines commercial insight with an understanding of how people learn and adapt to change. She is co-author of Pearson’s Digital Business and E-commerce Management and an international visiting lecturer at Helsinki School of Business.

A Henley-trained executive coach and EMCC-accredited Senior Practitioner, Tanya brings an engaging, accessible approach to training. Her sessions combine clear explanations, live demonstrations and practical exercises, helping delegates build confidence, exercise sound judgement and develop workflows they can apply immediately.

Who Should Attend?

This course is designed for managers, team leaders and professionals who already have some experience of ChatGPT and want to apply it more effectively at work.

It is particularly relevant if you use ChatGPT for drafting, summarising or generating ideas and now want a more structured approach to research, analysis and recurring business tasks.

No coding or technical expertise is required. Familiarity with basic ChatGPT use will help you get the most from the practical activities.

Course Timings

  • Duration: One full day.
  • Delivery: Live online training.
  • Start and finish: 09:00–17:00.
  • Morning break: 10:50–11:05.
  • Lunch: 12:45–13:30.
  • Afternoon break: 15:10–15:25.

Before You Book

To take part in the practical activities, please have:

  • Access to an organisation-approved ChatGPT account.
  • A suitable computer and reliable internet connection for live online training and practical work.
  • Permission to use any documents, data or other information you bring to the exercises.

Feature availability varies by account type and workspace settings. Check which features your organisation permits you to use before attending. Access to Projects, Deep Research and scheduled tasks is not guaranteed for every account.

Use non-confidential or anonymised practice material. Do not upload sensitive workplace information unless your organisation has explicitly approved its use.

If you are unsure whether your account is suitable, contact enquiries@mypd.co.uk before booking.

FAQs

Get In Touch

For more information about the course or help with your booking, please call 0330 0947 344 or email enquiries@mypd.co.uk.

Explore our Artificial Intelligence training courses for further professional development.

Booking Information

Select your preferred course date in the booking area to view availability and complete your registration. All sessions are delivered live online, 09:00–17:00.