Overview
Great leaders aren’t just experts in one discipline—they understand strategy, finance, marketing and leadership well enough to make confident business decisions. Yet a traditional MBA demands a significant investment of both time and money that many professionals simply can’t commit to.
Developed in partnership with the University of Lincoln, this intensive five-day Mini MBA delivers the essential knowledge and practical tools of a traditional MBA in a highly focused, accessible format. You’ll explore strategic leadership, organisational performance, financial decision-making and customer-focused marketing through interactive workshops, real-world case studies and practical exercises that can be applied immediately within your own organisation.
Whether you’re preparing for a senior leadership role, broadening your commercial awareness or looking to make better strategic decisions, this programme will equip you with the confidence, insight and practical skills to lead with greater impact and drive sustainable organisational success.
Learning Outcomes
- Differentiate between leadership and management and apply the correct approach in different situations.
- Develop strategic plans that create competitive advantage and support long-term organisational success.
- Interpret financial information to make informed business decisions.
- Apply marketing principles to develop customer-focused strategies.
- Evaluate business challenges using an understanding of leadership, strategy, finance and marketing.
- Produce practical action plans to immediately improve organisational performance.
Agenda
Day 1
Leadership and Management.
Day 1: Leadership and Management. Exploring the difference between leadership and management. Types of and approaches to leadership and the consequences of leading using different approaches.
Day 2
Strategy
Day 2: Strategy. The nature and meaning of strategy in terms of seeking to identify where an organisation aims to be in X years’ time. The basic process around developing strategy to include some simple strategic analysis and the identification of core types of strategy.
Day 3
Finance
Day 3: Finance. An introduction to key elements of financial decision-making. Explore how key financial ratios and decision-making methods can help to inform decision-making. Delegates will not require any prior knowledge and understanding of accounting but will seek to exploit their practical day-to-day engagement with basic costs and revenues.
Day 4
Marketing
Day 4: Marketing. In introducing marketing, the emphasis will be on the broader definition of marketing as ‘identifying, anticipating and satisfying customer requirements profitably’ (Chartered Institute of Marketing). The day will explore some basic concepts around types of customer, market segmentation, and consumer behaviour.
Day 5
Reflection through the lens of leadership
Day 5: Reflection Through the Lens of Leadership. Delegates will have an opportunity to reflect on topics covered throughout the course while exploring the Mini MBA and other option, the microcredentials, certification etc.
What Our Delegates Say
Very good training, the course was interactive. The group bonded well and were supportive of each other, with very useful feedback from the trainer.
Abingdon Learning Trust
Chief Operating Officer
Very well organised with a good central location and an appropriate level of academic/commercial/real world experiences shared amongst the team.
Bramdean Construction
Company Owner
I had an extremely positive experience, it was great to interact with other individuals and hear their point of view. Great to get perspective from others in different industries.
Davidson Holdings Limited
Marketing Director
Very well taught course being a window into the topics covered in a full MBA.
MNGP
Technical Manager
Great course with very valuable learning outcomes. Made me think differently around marketing and how to be an effective leader.
Scaffolding & Access Supplies Ltd
General Manager
Course Instructors
Andrew Ashwin
Course Director
Andrew is an associate lecturer in the International Business School at the University of Lincoln. He spent 20 years in teaching before moving to the University of Bristol as a content developer for an online website for teachers and lecturers in economics and business. Between 2007 and 2019, he was involved in higher education publishing and was the head of higher and vocational education publishing for a leading international publisher, where he led a team publishing across business, accounting and finance, economics, psychology, management, and strategy.
Andrew has an MBA in International Educational Leadership from the University of Hull and gained a PhD from the University of Leicester researching into the assessment of threshold concepts and troublesome knowledge in economics and business. Part of the research was prompted by his work as an examiner. Andrew was the chair of examiners for a major UK awarding body and is also a subject specialist consultant in economics for the examinations regulator, Ofqual. He is also a Chartered Educational Assessor.
Qualification
This course gives delegates the option of further academic study consisting of micro credentials validated by The University of Lincoln. These are a series of modules with academic credit that can be used to support continued professional development (CPD) or stacked towards a larger qualification, such as a certificate, diploma, or even credit towards a degree programme.
Course Fees
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