Overview
Digital marketing has never moved faster or felt more complex. With AI transforming how organisations plan, create, and optimise their campaigns, many teams are struggling to keep up, let alone get ahead.
This practical, hands-on three-day course cuts through the noise and will help turn digital overwhelm into a clear, AI-powered marketing strategy that delivers results. You’ll learn how modern digital marketing really works today and how to use AI tools to plan smarter, create faster, and achieve measurable results.
By the end of the programme, you won’t just understand digital marketing, you’ll have built your own actionable strategy, ready to implement.
Learning Outcomes
- Understand current trends in digital marketing and AI.
- Use AI tools to evaluate competitors and identify quick wins.
- Develop an AI-enhanced digital marketing strategy aligned with business goals.
- Apply SEO, digital ads, and search marketing tactics to drive growth.
- Create customer-focused content with AI assistance.
- Integrate content, email, and social media into a cohesive marketing plan.
- Monitor performance using key metrics to measure success.
Agenda
Day 1
Digital Marketing Today – Strategy, AI, and Smart Planning
- Overview of the digital marketing landscape
- Why AI matters: tools, trends, and opportunities
- Reviewing your current digital marketing activity
- Audience analysis using AI tools
- Building a smart, actionable digital marketing plan
- Metrics that matter: setting goals and tracking success
- Use AI to map your current activity and create your first draft marketing strategy.
Day 2
Search, SEO, and Digital Ads – Get Found and Get Clicked
- How search marketing works today
- The essentials of SEO (search engine optimisation)
- Quick SEO wins and tools to boost visibility
- Pay-per-click (PPC) and Google Ads – when and how to use them
- Using AI to research keywords and write compelling ad copy
- Optimising content for traffic and conversions
- Audit your website using AI, plan a search campaign, and craft your first AI-supported ad or SEO strategy.
Day 3
Content, Social & Email – Engage and Convert
- Crafting a strong value proposition and brand message
- Creating content that resonates across the customer journey
- AI-assisted content planning and creation
- Social media marketing – platforms, trends, and engagement strategies
- Building a content calendar using AI
- Email marketing – writing better emails and automations
- Using AI for personalisation, segmentation, and increased open rates
- Build a campaign with content, social, and email touchpoints using AI support tools.
What Our Delegates Say
Genuinely not been this excited to learn or study since I can remember. A genuinely interesting course that managed to keep me focussed and listening throughout.
THB
Managing Director
I had a very positive experience with the Mastering Digital Marketing with AI training delivered by MyPD. Emma is a dynamic and highly supportive trainer, and her approach is both practical and engaging. The sessions allowed plenty of time for interaction and hands-on practice, which made the learning immediately applicable.
OKI Europe Ltd
Digital Marketing & Content Manager
I highly recommend the MyPD training. The SEO fundamentals and AI tools covered were both useful and highly relevant. The session was engaging throughout, and the provider was very knowledgeable, able to answer questions clearly and offer helpful advice tailored to each query. Overall, it was an informative and practical session that I would recommend to anyone looking to improve their understanding of SEO and AI tools.
Clarke
Digital Marketing Executive
| Emma is excellent at imparting her deep knowledge and expertise |
Global Freight Solutions
Group Marketing Director
Course Instructor
Emma Ellse
Course Instructor
Emma works with business owners, leaders, and executives to help them build and grow businesses they are genuinely excited to work in. She provides support as a sounding board through challenging times and helps leaders create a clear strategic direction and plan for the sustained development of their organisations. Emma uses mentoring, coaching, and training to support senior team members in becoming inspiring managers and leaders, and to help executives build confidence and reach their full potential in their careers.
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