Overview
Most people use AI as a one-off tool, repeatedly writing prompts from scratch and receiving inconsistent results. This wastes time, limits productivity and prevents organisations from realising the full value of AI. Without a structured approach, valuable knowledge remains trapped in individual conversations rather than becoming repeatable business capability.
This practical workshop shows you how to design AI Assistants that deliver consistent, high-quality outputs across everyday business tasks. Using ChatGPT, Claude, Microsoft Copilot or similar tools, you’ll build your own AI Assistant during the day and leave with a repeatable framework that can improve productivity, enhance decision-making and support wider team adoption.
Learning Outcomes
- Design an AI Assistant for a real business task.
- Identify high-value opportunities to use AI at work.
- Create more consistent, accurate and reliable AI outputs.
- Apply a repeatable framework across multiple AI platforms.
- Integrate AI Assistants into everyday business workflows.
- Scale successful AI Assistants across teams responsibly.
Agenda
9:30
Welcome, Introductions and AI Reality Check
- Introduce the course objectives, agenda and expected outcomes.
- Share current experiences, challenges and expectations of using AI at work.
- Assess individual confidence levels and identify priority business use cases.
10:00
Foundations of AI Assistants
- Understand what AI Assistants are and how they differ from basic prompting.
- Explore real business examples of AI Assistants in action.
- Identify the characteristics of an effective AI Assistant.
10:30
Identifying High-Value Use Cases
- Recognise repetitive tasks suitable for AI support.
- Prioritise opportunities that deliver the greatest business value.
- Select a real use case to develop during the workshop.
11:00
Break
11:15
AI Assistant Design Blueprint
- Learn a simple framework for designing AI Assistants.
- Define the purpose, knowledge and behaviour of an assistant.
- Plan the structure of your own AI Assistant.
11:45
Build Session 1
- Create the first version of your AI Assistant.
- Test prompts using real business scenarios.
- Evaluate the quality and consistency of the outputs.
12:45
Lunch
13:30
Build Session 2: Refinement
- Improve responses through iteration and structured feedback.
- Enhance reliability with clearer instructions and context.
- Optimise your assistant for everyday productivity.
14:30
Break
14:45
From Personal Tool to Team Asset
- Explore how AI Assistants can support team-wide consistency.
- Consider governance, quality and responsible AI use.
- Identify opportunities to embed AI into existing workflows.
15:30
Action Planning and Next Steps
- Produce a practical implementation plan for your role.
- Identify quick wins for immediate application.
- Define actions to continue developing and scaling your AI Assistant.
Course Instructor
Emma Ellse
Course Instructor
Emma works with business owners, leaders, and executives to help them build and grow businesses they are genuinely excited to work in. She provides support as a sounding board through challenging times and helps leaders create a clear strategic direction and plan for the sustained development of their organisations. Emma uses mentoring, coaching, and training to support senior team members in becoming inspiring managers and leaders, and to help executives build confidence and reach their full potential in their careers.
Emma has a 25-year career in senior marketing roles across multiple sectors, working in both B2B and B2C organisations. Her experience spans strategic planning and the execution of cross-channel marketing and branding, as well as management and leadership. She is qualified in strategic marketing planning, digital marketing, and higher education teaching, and uses this blend of experience and qualifications to deliver bespoke support tailored to her clients’ needs. Emma has also run several start-up businesses and, for the past five years, has led a successful coaching, mentoring, and training business.
Emma is a member of the Association of Business Mentors and holds the following professional recognitions: FIDM (Fellow of the Institute of Data & Marketing), FCIM (Fellow of the Chartered Institute of Marketing), and FHEA (Fellow of Advance HE). Alongside her work with businesses, she also works part-time as a Senior Lecturer in the Business School at the University of Lincoln.
Who Should Attend?
- Managers and team leaders looking to improve productivity using AI.
- Business professionals who regularly carry out repetitive knowledge-based tasks.
- Project, programme and change professionals seeking to streamline planning, reporting and documentation.
- HR, Finance, Marketing, Operations and Customer Service professionals who want to work more efficiently with AI.
- Business owners and senior leaders exploring how AI can improve consistency, quality and decision-making.
- Anyone already using ChatGPT, Claude or Microsoft Copilot who wants to move beyond basic prompting and build reusable AI Assistants.
No technical expertise is required, although familiarity with tools such as ChatGPT, Microsoft Copilot or Claude would be helpful.
For more information or to make a booking please call 0330 0947 344
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