Copywriting Skills

Writing well-crafted copy that audiences want to read and act upon isn’t easy. You have to know the purpose of the communication, who is going to be reading it and how, what you want your audience to do as a result, and why they would want to do it.

Whether your goal is to outshine in your current job, communicate effectively with colleagues, excel in writing professional and persuasive emails or embark on a new writing career, this course will provide you with the knowledge and skills you need to succeed in today’s communication-driven world.

The Copywriting Skills training course uses techniques, examples, discussions, exercises and feedback to show you how to write effective, engaging and persuasive copy. This is a highly interactive course; you will be doing writing exercises throughout.

While generic scenarios are supplied, ideally attendees should bring a familiar document or subject to use as a writing exercise.

Training objectives and outcomes:

• Understand what motivates your target audiences
• Vary your writing style for different platforms, audiences and messages
• Use practical frameworks to structure different types of communications
• Write engaging copy that audiences want to read and act on
• Produce first drafts more easily and edit subsequent drafts more effectively
• Stay on message from start to finish
• Adapt key components (headline, opening and ending) to write captivating copy
• Be more creative, imaginative and authentic with your copy
• Have confidence in your ability to write well and give helpful feedback to others
• Understand why verbs and nouns are better than adjectives and adverbs
• Edit out unnecessary words and phrases to make your writing clear and concise
• Banish clichés and platitudes to make writing original, sincere and effective

For more information or to make a booking please call 0330 0947 344

This course is ideal for professionals who write content intended to inform, engage or persuade audiences across a range of channels and platforms. It is particularly suitable for:

• Communications, marketing and public relations professionals
• Copywriters and content creators looking to strengthen their writing techniques
• Business support staff responsible for drafting internal or external communications
• Managers and team leaders who need to communicate clearly and persuasively
• Policy, engagement and stakeholder relations professionals producing audience-focused content
• Social media, digital and website content writers seeking to improve engagement and impact
• Professionals responsible for campaigns, newsletters, promotional materials or customer communications
• Anyone who wants to write more confidently, creatively and effectively in a professional environment

The course is suitable for both experienced writers wishing to refine their style and approach, and professionals who are newer to copywriting and want practical techniques to improve the clarity, structure and impact of their writing.